Rula and Isobel came to an inspired decision to join forces to create The London Finishing Academy, during a meeting at Claridges one afternoon in March 2019. They had worked together on various charity events over the past 4 years and recognised that putting their expertise and skill set together would create an educational etiquette experience like never produced before. Being recognised and held in high esteem in their industries, they bring to the table, life skills, knowledge and experience, imparted with passion in inspiring courses that will last a lifetime.
With a background spanning from Fashion designing and manufacturing to Hospitality and Event Planning, Rula has developed a craft with decades of experience. She is a specialist in producing exceptional experiences, delivered at the highest level of attention to detail – some would say it is part of her DNA. Although English is her first language, she is also fluent in Greek
From working with London’s most iconic 5 Star venues to Stately Houses and parties at home, Rula has gained a wealth of experience in managing complex projects. With a strict adherence to quality standards and an understanding of luxury craftsmanship, she always strives to exceed expectations.
Rula has had many prestigious clients. Social influencers to Royalty have been guests at her clients’ parties.
Today she focusses her passion of delivering unique environments and experiences within the LFA. Her creative skills, will ensure the students of the academy will not only leave with a wealth of social skills knowledge, but they will also be utterly inspired by the psychology of visual energy and unique luxury experiences. Students will graduate with newfound confidence and the knowledge that they will be the hosts and hostesses whom their guests will aspire to emulate.
The Hon. Isobel Kershaw
With 28 years in the fashion and retail industry, Isobel is an expert in her field. With a degree in Fashion and Textiles, she carved out her career firstly at Harrods, which was the finishing school for retail. During her 9 years there, she was promoted to Acting Director. She then worked for Frank Usher, a quintessential evening and occasion wear company, before starting her own business as a personal stylist. She was then training and styling director for NHJ Style. As well as styling individual clients, she wrote, launched and directed all of the training programmes for personal stylists and retailers. She has now been running her own styling company of 5 years, The Stylist London, a company with an ethos of total image excellence.
Her clients have included Harrods, Heathrow personal shopper team, Michael Kors, Baker McKenzie, Kornferry, Proctor and Gamble, and Harvey Nicholls Personal shopping suite, to name but a few.
Isobel has an innate sense of style and elegance. Having practiced social etiquette from a very early age, she is passionate about bringing back femininity, grace and social respect for women and social skills for men.
Successful personal projection of image, and nonverbal communication is so important in society today, therefore investing in that is paramount.
With training being her absolute passion, her new venture as co-founder and training director of The London Finishing Academy, allows her to amalgamate her skills and lifestyle to offer a unique etiquette education.
Her tutoring is globally renowned for being inspirational, authentic and motivational where graduates have been equipped to elevate their mindset and lives through the art of lifestyle standards and image knowledge.